Thought Leadership and Why It Matters for Executives
In today's fast-paced business landscape, executives must go beyond traditional decision-making and management leadership roles. They are...
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2 min read
The Role of AI in Content Creation: A Cautionary Tale of Deepfake Images and Responsible Usage
Artificial Intelligence (AI) has significantly transformed the digital landscape, influencing how content is created, consumed, and...
4 min read
The Power of Voice: How Thought Leadership Elevates Executive Presence
In the ever-evolving landscape of business, the concept of leadership has transformed. Beyond the traditional roles of management and...
3 min read
Harnessing Social Media and Thought Leadership: A Guide for Physicians
Embarking on the Digital Journey In today’s digital-dominated era, having a presence on social media is not just about staying relevant....
3 min read
Avoid Buying Likes and Followers on Social Media: A Guide to Authentic Growth
We get it! As a business owner, you're tired of creating social media content only to see your metrics aren't reflecting the overall...
3 min read
Why Social Media is Essential for Executives and How to Leverage it for Business Success
Social media has become an integral part of our daily lives and is no longer just a platform for connecting with friends and family. In...
2 min read
Southwest Airlines Social Media Crisis Communication Fail:
Lessons Learned from the December 2022 Winter Storm The December 2022 winter storm that hit the southwestern United States caused...
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Why Should Small Business Owners Invest in Digital Marketing?
The Goal of Every Small Business Owner Many small business owners start a business with one goal- making money. Making money is fueled by...
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De'Andre Brown, U.S. Delegate at the Forbes 30 Under 30 Summit in Africa: My Experience
Attending a Forbes 30 Under 30 event isn't something most people think about because it's often thought of as something for the elite and...
4 min read
The Building Blocks of Branding
What does a successful brand look like? How do you create a brand that will engage your target audience and communicate your company's...
2 min read
Why is Branding Important?
Usually, branding is considered the logo, color palette, and other visual elements of a business; however, it is much more. Branding has...
2 min read
The Brown-Smith Agency Adds Motor City Pride to Its Client List
Landover, MD – The Brown-Smith Agency, full-service digital communication, and public relations agency, recently added Detroit’s Motor...
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3 Tips to Build a Strong Relationship With Your Marketing Agency
Way back when, businesses could retain customers just based on the success of a project. Today, project success is only part of the...
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Black History Month: Redesigning the $20
February is Black History Month—a time to reflect and celebrate Black American’s contributions to our nation’s history and our...
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Connecting the Dots Between a Career in Public Relations and Homeland Security
When it comes to thinking about their future goals, most kids are told “the sky’s the limit” by their parents, family, and teachers....
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Case Study: Fenty Skin—the New Culture of Skincare
Rihanna—singer, songwriter, and fashion designer—launched Fenty Skin, a new skincare line designed to complement her blockbuster makeup...
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The At-Home Media Checklist
Since governors across the country issued state-wide mandates for people to stay at home and practice social distancing, mainstream news...
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Best Practices for Communicating During a Crisis
As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly...
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Bernadette's House: Creating the Women Leaders of Tomorrow
A Passion for Caregiving and a Desire to Create an Impact In the second act of her professional life, philanthropist Carol Nash supports,...
3 min read
Fenty Beauty: A Star-Power Marketing Case Study
Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range...
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