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Embracing imperfection: the power of authenticity in a world obsessed with perfection
There’s a lie we’ve all been sold: your content must be flawless to make an impact. It has to be perfectly polished, designed to the...
2 min read


The impact of diverse leadership in media: representation matters
In today’s diverse society, representation across media — including advertising and social platforms — is more than a passing trend; it’s...
4 min read

Creating Thought Leadership Content is Hard – But It’s Worth It
Let’s be real: starting out as a thought leader can feel overwhelming. You put your heart into creating content, then scroll through...
2 min read


Thought Leadership and Why It Matters for Executives
In today's fast-paced business landscape, executives must go beyond traditional decision-making and management leadership roles. They are...
3 min read

The Role of AI in Content Creation: A Cautionary Tale of Deepfake Images and Responsible Usage
Artificial Intelligence (AI) has significantly transformed the digital landscape, influencing how content is created, consumed, and...
2 min read

The Power of Voice: How Thought Leadership Elevates Executive Presence
In the ever-evolving landscape of business, the concept of leadership has transformed. Beyond the traditional roles of management and...
4 min read

Harnessing Social Media and Thought Leadership: A Guide for Physicians
Embarking on the Digital Journey In today’s digital-dominated era, having a presence on social media is not just about staying relevant....
3 min read

Avoid Buying Likes and Followers on Social Media: A Guide to Authentic Growth
We get it! As a business owner, you're tired of creating social media content only to see your metrics aren't reflecting the overall...
3 min read

Why Social Media is Essential for Executives and How to Leverage it for Business Success
Social media has become an integral part of our daily lives and is no longer just a platform for connecting with friends and family. In...
3 min read

Southwest Airlines Social Media Crisis Communication Fail:
Lessons Learned from the December 2022 Winter Storm The December 2022 winter storm that hit the southwestern United States caused...
2 min read

Why Should Small Business Owners Invest in Digital Marketing?
The Goal of Every Small Business Owner Many small business owners start a business with one goal- making money. Making money is fueled by...
2 min read

De'Andre Brown, U.S. Delegate at the Forbes 30 Under 30 Summit in Africa: My Experience
Attending a Forbes 30 Under 30 event isn't something most people think about because it's often thought of as something for the elite and...
3 min read

The Building Blocks of Branding
What does a successful brand look like? How do you create a brand that will engage your target audience and communicate your company's...
4 min read

Why is Branding Important?
Usually, branding is considered the logo, color palette, and other visual elements of a business; however, it is much more. Branding has...
2 min read

Case Study: Fenty Skin—the New Culture of Skincare
Rihanna—singer, songwriter, and fashion designer—launched Fenty Skin, a new skincare line designed to complement her blockbuster makeup...
2 min read


Fenty Beauty: A Star-Power Marketing Case Study
Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range...
3 min read
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