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Check out thought leadership from our gurus.

3 min read

Thought Leadership and Why It Matters for Executives

In today's fast-paced business landscape, executives must go beyond traditional decision-making and management leadership roles. They are...

2 min read

The Role of AI in Content Creation: A Cautionary Tale of Deepfake Images and Responsible Usage

Artificial Intelligence (AI) has significantly transformed the digital landscape, influencing how content is created, consumed, and...

4 min read

The Power of Voice: How Thought Leadership Elevates Executive Presence

In the ever-evolving landscape of business, the concept of leadership has transformed. Beyond the traditional roles of management and...

3 min read

Harnessing Social Media and Thought Leadership: A Guide for Physicians

Embarking on the Digital Journey In today’s digital-dominated era, having a presence on social media is not just about staying relevant....

3 min read

Avoid Buying Likes and Followers on Social Media: A Guide to Authentic Growth

We get it! As a business owner, you're tired of creating social media content only to see your metrics aren't reflecting the overall...

3 min read

Why Social Media is Essential for Executives and How to Leverage it for Business Success

Social media has become an integral part of our daily lives and is no longer just a platform for connecting with friends and family. In...

2 min read

Southwest Airlines Social Media Crisis Communication Fail:

Lessons Learned from the December 2022 Winter Storm The December 2022 winter storm that hit the southwestern United States caused...

2 min read

Why Should Small Business Owners Invest in Digital Marketing?

The Goal of Every Small Business Owner Many small business owners start a business with one goal- making money. Making money is fueled by...

3 min read

De'Andre Brown, U.S. Delegate at the Forbes 30 Under 30 Summit in Africa: My Experience

Attending a Forbes 30 Under 30 event isn't something most people think about because it's often thought of as something for the elite and...

4 min read

The Building Blocks of Branding

What does a successful brand look like? How do you create a brand that will engage your target audience and communicate your company's...

2 min read

Why is Branding Important?

Usually, branding is considered the logo, color palette, and other visual elements of a business; however, it is much more. Branding has...

2 min read

The Brown-Smith Agency Adds Motor City Pride to Its Client List

Landover, MD – The Brown-Smith Agency, full-service digital communication, and public relations agency, recently added Detroit’s Motor...

2 min read

3 Tips to Build a Strong Relationship With Your Marketing Agency

Way back when, businesses could retain customers just based on the success of a project. Today, project success is only part of the...

2 min read

Black History Month: Redesigning the $20

February is Black History Month—a time to reflect and celebrate Black American’s contributions to our nation’s history and our...

3 min read

Connecting the Dots Between a Career in Public Relations and Homeland Security

When it comes to thinking about their future goals, most kids are told “the sky’s the limit” by their parents, family, and teachers....

2 min read

Case Study: Fenty Skin—the New Culture of Skincare

Rihanna—singer, songwriter, and fashion designer—launched Fenty Skin, a new skincare line designed to complement her blockbuster makeup...

1 min read

The At-Home Media Checklist

Since governors across the country issued state-wide mandates for people to stay at home and practice social distancing, mainstream news...

2 min read

Best Practices for Communicating During a Crisis

As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly...

2 min read

Bernadette's House: Creating the Women Leaders of Tomorrow

A Passion for Caregiving and a Desire to Create an Impact In the second act of her professional life, philanthropist Carol Nash supports,...

3 min read

Fenty Beauty: A Star-Power Marketing Case Study

Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range...

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